The algorithm has multiple inputs which it weighs when deciding what video to pop up next time. And the algorithm learns quickly this way.
And the algorithms can be trained very fast: While it will take you 10 minutes to watch one video on Youtube, the same time can be spent watching 40 15-seconds videos on TikTok. The more users, and the longer use-sessions, the better the algorithm gets. This kind of “bite-sized” content has been a very important part of Bytedance’s rapid growth. However, this often ends up in long sessions on the app, which feed the algorithm to become better. The short-video format of TikTok for instance, makes it very easy for consumers to open the app to “just have a quick look at a video”. This is probably why Bytedance’s apps are so addictive to consumers.
Bytedance algorithm – which is the sequence of instructions that prepare what goes into your news feed – has been developed since Jinri Toutiao, and today it is generally viewed as one of the most sophisticated on the market. This was Bytedance’s first step towards creating its video-sharing apps TikTok and Douyin.Īt the core of Bytedance is its very advanced algorithm that works based on machine learning, artificial intelligence and big data. However, it became clear to Bytedance, that Toutiao’s monthly active users had reached its maturity, and that Bytedance needed new services. On the channel, individual users can create and upload movies, and in 2016, Toutiao’s videos were watched over 1 billion times a day on average, making it China’s largest broadcast platform of short videos back then.
In May 2015, Bytedance started to move into the short-video business, initially launching Toutiao’s video channel. This makes it very attractive for advertisers who can target ads very precisely based on user data (such as age, location and interests) and the bulk of Bytedance’s revenue also comes from this. Users spend a daily average of 76 minutes on the platform, nearly twice as long as Facebook, Instagram, and Snapchat. There are no editors or journalists behind the selection, just an advanced algorithm that can identify user consumption patterns and recommend news based on the users interests. Every day, more than 200 million users open Jinri Toutiao to get customized news that are aggregated and presented by an artificial intelligence, that feed from more than 4,000 news outlets. They have been banned from entering China or Hong Kong after consistently criticising China’s treatment of its Uyghur population.Bytedance started off with its news aggregator app “Jinri Toutiao” – Today’s Headlines – which is China's largest news platform. Signatories to the letter, according to Politico, included Tom Tugendhat, chair of the foreign affairs select committee, and Iain Duncan Smith, the former Conservative leader. This week, senior Conservative party politicians under Chinese sanctions wrote to the speakers of the House of Commons and the House of Lords demanding parliament took down its newly launched TikTok account. He added, however, that access was subject to “robust cybersecurity controls and authorisation approval protocols overseen by our US-based security team”.
Responding to concerns raised by US senators after the BuzzFeed story, Shou Zi Chew, TikTok’s chief executive, acknowledged that China-based employees “can have access to TikTok US user data”. It has also announced that it was working on a policy for labelling content from state-controlled media accounts.īuzzFeed reported last month that China-based employees of ByteDance were repeatedly able to access American users’ non-public data, prompting renewed debate about the security of user data on the platform. TikTok’s community guidelines state that users cannot engage in “coordinated inauthentic behaviour” where accounts “exert influence and sway public opinion while misleading individuals, our community, or our systems about the account’s identity, location, relationships, popularity, or purpose”. TikTok has more than 1 billion users worldwide and is owned by the Chinese tech firm ByteDance.
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